What started as just another hustle in 2002, purchasing blank beanies, hats and headbands before marking each with hand-painted logos, Shaun Neff’s fledgling headwear brand found notoriety soon after after linking up with pro snowboarder Nate Bozung on the fresh glades of Utah’s picturesque slopes.
Realizing a very particular niche could be satisfied after getting props from the likes of Travis Rice, Likka Backstrom, Lauire Heiskari and skateboarders Lizard King and Adam Dyet, NEFF was born as the first authentic, market-specific headwear company for snow and skate and has since gone global with it’s aspirations.
Based in Ventura, California and supported today by some of the biggest names in snowboarding, skateboarding, and surfing not to mention key personalities in music and arts.