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When we found out that we had an opportunity to go to the Art of Flight premier at Beacon Theatre in NY, there wasn’t a chance that we were going to miss it. At the who’s who of industry events, we were among friends, coworkers, pro riders and celebs. Want to talk about next level? If anyone ever told me... 

Well, it’s happened.  The summer has flown by and the first signs of fall are beginning to show up. Signs like new snowboards. We can barely contain our excitement to begin a new season! As we were unpacking the new Lib Tech, GNU, and Roxy decks, our stoked level went from 100 to 1000. Some new graphics and... 

We understand that change can be a good thing. That’s why we decided to welcome Never Summer Industries to our tight knit family. Handcrafted in the USA (check out the polar bear) since 1991, they have proven themselves to be a leader in technology while using only the best materials. Construction like R.C. Technology... 

The Fresh Prince It’s no secret that Ellicottville is a beautiful place to be, regardless of what season it is. The summer activities are a great complement to those in the winter, and if you’ve never been here unless there was snow on the ground, plan a trip. Holiday Valley is killing it with their newest... 

We would like to thank everyone for an EPIC season, start to finish. This year has been an incredible one, but now it’s time to take a Tiki Bar break. Check back periodically, as new merch arrives we will be posting pics and descriptions!! If you see some doors open at The Boardroom, feel free to stop in! Heartfelt... 

Sick of those boring old neckwarmers your mom used to make you wear? Or those crunchy cotton bandanas that are of absolutely no help on your frozen face? Solution time. Straight out of Vancouver, Airhole is here. Our neighbors to the north have figured it out. Complete with ventilation for breathing, the dudes at Airhole... 

What a lot of people fail to realize is that we are in the middle of our buying cycle for next year. Catalogs, order deadlines, and pop on the wall are all words that swim around our brains like sharks. In addition to the trade shows in convention centers, we are also lucky enough to go try out next years boards, boots... 

When we said that we had an awesome tuning program, we weren’t kidding. Katie and PJ were both winners in their race this past weekend, and the Fresh Prince is the one who tuned their skis. Talk about some sharp edges and fast wax! Come see us and we’ll take care of your equipment. Can’t guarantee... 

What a lot of people fail to realize when they visit this great town of Ellicottville is what a tight knit community we really are. Need help shoveling off your roof? Your neighbor is there with a shovel. Broken a bone and can’t really get around? Your doorbell will be ringing all day with casseroles and baked... 

The countdown is on to our annual Boarding 4 Breast Cancer event!! With our pals at Holiday Valley Resort, we have a banger of a party planned. There are activities going on all day at the hill, including a women’s only clinic and a rail jam with a boob feature! Check out the plaza, where there will be music,...